AI MarTech Intelligence Service - Product Framework

External MarTech APIs are normalized into MCP tools, then consumed through developer access, open-source Skills, and task-oriented Toolbox entrypoints.

AI MarTech Intelligence Service product framework Marketing APIs flow into Provider Adapter Layer, then MCP Tools Service. MCP Tools branch to Open-source Skills and Developer MCP access. Skills feed Toolbox and Butler task entrypoints. raw provider APIs normalized structured data method workflow MCP protocol task package AI MarTech Intelligence Service Platform Boundary External Capability Zone Marketing API / External MarTech Capabilities SEO / GEO / Content / Competitive / Ads / Social / EDM third-party APIs, data providers, automation services Provider Adapter Layer auth / retry / timeout / error mapping / cost tracking internal mechanism; not exposed as product surface MCP Tools Service MCP tools / gateway routing / standardized outputs commercial core: credits, governance, audit, traceability Control credits API key budget trace Open-source Skills GitHub / Claude / Cursor / Codex free acquisition layer; calls official MCP Developer MCP Integration unified endpoint / API key / scopes direct MCP consumption; credits charged per call Toolbox / Butler Task Entry SaaS task form / async result / report export MVP: Toolbox; Butler remains later entrypoint Legend External / Generic Core Service User Entry Capability Flow Commercial Control

Core Boundary

  • • Provider Adapter is internal normalization, not a user-facing product.
  • • MCP Tools Service is the billable and governable capability layer.
  • • Credits, API key scope, budget, and trace stay attached to calls.

Consumption Paths

  • • Developer access calls MCP tools directly through the unified endpoint.
  • • Open-source Skills package marketing workflows and drive MCP usage.
  • • Toolbox turns the same capabilities into task and report workflows.

Product Logic

  • • One AI MarTech capability base is packaged by user maturity.
  • • Skills are distribution and methodology, not the primary paid object.
  • • The commercial object is MCP execution measured by credits.

AI MarTech Intelligence Service • Product framework diagram